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Blog Poivre&sell

L’actu leadgen by P&S.

Toutes les actualités de la Leadgen.
Comment générer des leads ultra-qualifiés ?
Télémarketing, SEO, réseaux sociaux, data marketing…
Quelles sont les stratégies les plus efficaces et adaptées à votre secteur ?

Catégories du blog

Lead Generation

3 leviers d’acquisition de prospects trop souvent oubliés par les entreprises BtoB

La prospection B2B a largement évolué ses dernières années avec l’explosion du digital. De nouveaux leviers sont donc essentiels à maîtriser afin de réussir à générer des leads en 2021. Social Selling, Retargeting, Marketing Automation, sondages clients… Découvrez les leviers à exploiter.
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Prospection commerciale Télémarketing

La prospection commerciale : gagner en efficacité avec le Marketing Automation

Le marketing automation est une stratégie indispensable pour votre prospection commerciale. Il va permettre d’envoyer automatiquement du contenu pertinent et qualifié à la bonne personne et au bon moment. Le but étant de convertir les prospects en leads. Découvrez les fonctions et bénéfices du marketing automation.
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Inbound marketing

Comment faire de l’inbound marketing en B2B ?

L’inbound marketing est une technique vous permettant de faire venir les prospects à vous grâce à une stratégie de contenu pertinente. Découvrez comment mettre en place une stratégie d’Inbound Marketing dans votre entreprise.
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Lead Generation

Acquisition de leads en 2020 :
faut-il acheter ou générer ses leads ?

Les plateformes d’achats de leads se multiplient sur le web, poussant les entreprises à acheter des leads. Découvrez également son alternative : la génération de leads. Poivre & Sell vous fait une comparaison des deux méthodes en vous conseillant sur la génération de leads chauds en B2B.
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Social selling

Le social selling B2B permet-il de vendre ?

Les réseaux sociaux ont explosé ses 10 dernières années laissant naître de nouvelles stratégies de vente tel que le Social Selling. Ainsi, via des plateformes comme LinkedIn, Twitter, Facebook, Instagram… vous pouvez réaliser des ventes directes. Découvrez les avantages du social selling pour votre entreprise.
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Télémarketing

La téléprospection B2B est-elle toujours aussi efficace ?

La téléprospection est une technique ancienne mais qui est toujours aussi efficace. Poivre & Sell dispose d’une expertise dans la téléprospection B2B. Découvrez les conseils, outils et leviers qui vont vous aider à transformer lors de vos campagnes de téléprospection.
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Social selling

Comment le RGPD va révolutionner l’emailing

Le Règlement Général sur la Protection des Données (RGPD) permet d’encadrer le traitement et la circulation des données. Découvrez les enjeux du consentement de l’utilisateur et du RGPD pour les stratégies d’emailing.
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Leviers digitaux

Les publicités Google Adwords influencent-elles le SEO ?

Les stratégies de référencement payant (SEA) ont-elles un impact sur les stratégies de référencement naturel (SEO) ? Nous vous apportons toutes les réponses à vos questions pour savoir comment optimiser vos stratégies de référencement SEO et SEA.
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