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Stratégie LinkedIn

Boostez votre visibilité et générez des leads qualifiés.

Communiquez sur votre offre à vos prospects et clients avec des supports de communication adaptés à vos enjeux.

Prendre rdv en ligne

Des chiffres
qui parlent d’eux-mêmes…

69% des décideurs B2B utilisent LinkedIn

79% des commerciaux utilisent mal les réseaux sociaux dans leur stratégie de prospection digitale

91% des cadres font de LinkedIn leur choix n°1 pour trouver du contenu professionnel de qualité

5 raisons de choisir Poivre&sell
pour votre stratégie linkedin

Gain de temps

Être actif et régulier sur LinkedIn est indispensable pour bâtir votre notoriété et atteindre vos objectifs. Cependant, c’est chronophage. Sous-traitez votre stratégie LinkedIn pour investir ce temps dans votre cœur de métier.

Expertise de la prospection sur LinkedIn

Bénéficiez de l’expertise de nos équipes formées aux dernières méthodes et outils de prospection commerciale et qui connaît les codes du réseau social LinkedIn.

Création de contenu textuel & visuel

Nos pôles webmarketing et studio conçoivent des posts attrayants et convaincants autant sur le contenu textuel que visuel afin de maximiser les performances de vos post.

Veille de votre e-réputation

Profitez de la réactivité de notre équipe pour répondre aux demandes de vos prospects, clients et tout acteur de votre marché.

Stratégie personnalisée et coconstruite

La stratégie LinkedIn que nous élaborons se base sur vos objectifs et cibles spécifiques. Elle se base sur l’échange et la collaboration : comme vous, nous avons la volonté d’atteindre vos objectifs. Nous jouons dans la même équipe.

Booster votre visibilité et notoriété : Générez de l’intérêt pour votre marque, rendez votre entreprise attractive et gagnez la confiance de vos prospects avec un marketing de contenu adapté à leurs problématiques.

Collecter des données qualifiées : Identifiez le bon décideur et ciblez vos prospects avec des informations recueillies sur leur profil LinkedIn est nécessaires à la qualification (secteur d’activité, effectif, niveau hiérarchique, coordonnées email, fonction, etc.)

À quels
objectifs
répond
linkedin ?

Développer vos leviers d’acquisition B2B : Décuplez vos probabilités de convertir et diversifiez vos canaux d’acquisition de trafic pour votre site internet. En adoptant une stratégie d’acquisition 360° (SEA, SEO, télémarketing, social media…), vous occupez commercialement le terrain et augmentez la maturité de vos prospects, pour maximiser les conversions.

Générer des RDV qualifiés : Reciblez les visiteurs de votre site internet avec une stratégie de prospection ultraciblée en fonction de leur navigation sur votre site. Diffusez le bon message, à la bonne cible, au bon moment pour générer des leads qualifiés.

Une méthodologie
qui va révolutionner
votre façon de prospecter sur LINKEDIN

Définition de vos objectifs Élaboration des objectifs de votre stratégie LinkedIn en cohérence avec ceux de votre entreprise (notoriété, visibilité, génération de leads, fidélité…)
Audit
- Analyse de votre stratégie actuelle
- Benchmark concurrentiel afin d’identifier :
- Les positionnements de vos concurrents,
- Le ton éditorial employé,
- Leurs points forts
- Leurs points faibles pour détecter des opportunités de communication.
Brainstorming Listing d’idée de contenus à mettre en avant selon :
- Le benchmark concurrentiel
- Vos offres de produits et/ou services
- Les différentes cibles
- Leurs différents stades de maturité
- Les ressources existantes (blog, livre blanc, webinar…)
Planning éditorial Création du planning éditorial afin :
- D’assurer une fréquence de publication
- De s’assurer que vos contenus répondent bien aux besoins de vos prospects
- De suivre l’état d’avancement de la création de contenu
Création page entreprise & optimisation pages personnelles La page entreprise et l’optimisation de vos pages personnelles sur LinkedIn viennent répondre à diverses problématiques :
- L’optimisation du référencement sur la plateforme : selon certains mots-clés, des prospects pourront retrouver votre profil
- Mettre en valeur vos expertises métiers et renforcer votre crédibilité
- Faire transparaître votre culture d’entreprise pour travailler votre marque employeur
- Générer du trafic vers votre site internet
Création des posts
- Création de posts qui répondent à l’algorithme de LinkedIn
- Utilisation de hashtags pertinents à votre activité et aux besoins des cibles
- Posts adaptés à la navigation sur l’application mobile de LinkedIn
Suivi & reporting
- Tracking et analyse régulière des résultats des posts (impression, taux de clics, taux d’engagement, conversion)
- Veille permanence sur l’activité des concurrents
- Optimisation agile de la stratégie selon les reporting

Upgradez votre prospection B2B avec nos solutions clés-en-main

Détectez des opportunités d’affaires plus facilement et plus rapidement avec LinkedIn

Prendre rdv avec un expert

Boostez votre visibilité et générez des leads qualifiés.

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