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Boostez votre présence digitale

Site web B2B optimisé pour le référencement naturel (SEO).

Optimisez la visibilité de votre site internet pour vous positionner sur les moteurs de recherche et attirer des prospects qualifiés grâce au SEO.

Parlons de votre stratégie SEO

Des chiffres SEO
qui parlent d’eux-mêmes…

70% des résultats de recherche cliqués sont organiques

12 recherches organiques en moyenne sont effectuées par le décideur avant de prendre contact avec une entreprise

73% des clics d’internautes se font sur la 1^ère page de recherche (BDM)

5 raisons de choisir Poivre&sell
pour votre stratégie SEO

Expertise complète

Notre stratégie SEO se base à la fois sur le on-site (technique et éditorial) et le off-site (netlinking) pour mieux référencer votre site sur la SERP.

Veille constante

L’algorithme de Google évolue environ 500 fois par an. Notre stratégie de référencement naturel s’adapte aux évolutions des moteurs de recherche.

Co-construction de la stratégie

On travaille dans la même équipe que notre client. On s’assure que notre stratégie est alignée sur vos objectifs.

Utilisation d’outils leader du marché

Pour optimiser votre référencement et maximiser la performance de votre stratégie, nous utilisons les meilleurs outils du marché.

À la pointe des dernières tendances SEO

Bien que le triptyque contenu-technique-netlinking prône toujours, l’algorithme de Google prend également en compte de nouvelles notions :

d’UX Writing : contenus user-centric, agréable à lire, répondant aux besoins des prospects)
de SXO (SEO + UX) : arborescence smart, fluide où l’internaute trouve rapidement réponse à ses besoins, fonctionnalités qui rendent le site agréable, plus désirable…

Une méthodologie SEO
axée sur vos objectifs

Analyse de vos persona

L’analyse de vos buyers personas est centrale pour déterminer une stratégie SEO qui sera pertinente. Comprendre leurs besoins est essentiel pour établir la stratégie de contenus qui viendra répondre à leurs questions de façon proactive.

Décideur : responsabilité, niveau hiérarchique, critères démographiques
Entreprise : secteur activité, effectif, CA, organisation
Objectifs & besoins
Critères de décision
Motivations & points de douleurs

Audit SEO technique et éditorial

L’audit est indispensable pour élaborer une stratégie qui prend en compte tous les paramètres techniques de votre site et le contexte environnemental de votre marché. L’audit englobe :

Le SEO technique : indexation, sitemap, robot.txt, temps de chargement, compression fichier CSS…
Le contenu : mots-clés, balises title et meta, structure hn, maillage interne, duplicate…
Le benchmark de la concurrence : positionnement, stratégie de mots-clés, arborescence, netlinking…

Stratégie on-page

Stratégie de mots-clés & cocon-sémantique

Les mots-clés sur lesquels vous serez positionné prennent en compte différents critères pour maximiser votre positionnement :

Pertinence avec votre métier et les termes de recherche de votre cible
Indice de concurrence
La volumétrie de recherche
Les mots-clés de longue traîne (4-5 mots)

À partir de l’audit des mots-clés, nous déterminons les champs sémantiques autour desquels les contenus du site graviteront.

Élaboration d’un planning éditorial

Le planning éditorial est utilisé notamment dans le cas d’un blog. Il détermine la fréquence de publication organisée et les sujets abordés en fonction :

Des contenus pertinents pour votre cible
Des contenus pertinents pour votre positionnement SEO
De la saisonnalité de votre activité

Création de contenu SEO optimisé

Les contenus vont être créés de façon optimisée autour de la stratégie de mots-clés et des cocon-sémantiques pertinents pour votre positionnement

Page de votre site internet
Article de blog
Landing page

Stratégie off-page : backlinks

Pour acquérir la confiance de Google, la popularité de votre site est optimisée avec une stratégie de liens entrants cohérents et qualitatifs provenant d’autres sites :

Cohérents avec votre secteur d’activité
Ayant eux-mêmes une bonne popularité auprès de Google

Analyse, optimisation et suivi mensuel

L’algorithme de Google, le positionnement des concurrents, les besoins de votre cible rendent votre marché en mouvement constant. Votre stratégie SEO doit s’adapter sans cesse à ces contraintes pour maintenir et optimiser votre positionnement :

Veille concurrentielle
Suivi de positionnement et opportunité de mots-clés
Suivi des backlinks et opportunités de liens entrants
Mise à jour et créations de contenus
Reporting régulier

Comment
le SEO
va répondre
à vos objectifs ?

Boostez votre visibilité :

Positionnez-vous sur les moteurs de recherche sur des mots-clés optimisés pour vous rendre facilement visible auprès de vos prospects et générer du trafic.

Augmenter votre taux de conversion :

Apportez du contenu à forte valeur ajoutée pour répondre proactivement aux problématiques de vos prospects et augmentez leur maturité.

Bâtissez votre notoriété :

Les internautes font davantage confiance aux résultats naturels. Positionnez-vous sur la première page et renforcez votre crédibilité et votre notoriété auprès de votre cible.

Misez sur un levier ROIste :

Le SEO demande un investissement d’argent et de temps, mais pour des résultats sur le long terme. Tandis que les publicités payantes sont plus coûteuses pour des résultats uniquement sur le court terme. Le SEO représente donc un levier rentable.

Générez du trafic qualifié
et boostez votre visibilité
avec une stratégie SEO

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