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Blog Poivre&sell

L’actu leadgen by P&S.

Toutes les actualités de la Leadgen.
Comment générer des leads ultra-qualifiés ?
Télémarketing, SEO, réseaux sociaux, data marketing…
Quelles sont les stratégies les plus efficaces et adaptées à votre secteur ?

Catégories du blog

Site internet Leadgen

Qu’est-ce que l’UX design d’un site internet ?

Sur un site internet, il est important de proposer une expérience utilisateur (UX design) unique et personnalisée pour rendre la navigation fluide et agréable. Poivre&sell vous présente l’UX design pour accélérer votre croissance.
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Lead Generation

L’importance du parcours client B2B pour générer des leads sur votre site

Les habitudes de consommations de décideurs B2B ont évolué : c’est maintenant 85% des décideurs B2B qui effectuent des recherches sur internet en amont de leur décision. Un site vitrine classique ne suffit plus pour vous différencier. L’optimisation du parcours client B2B est primordial.
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Lead Generation

3 étapes pour créer un tunnel de conversion B2B efficace

Un tunnel de vente B2B se compose de trois étapes : Attirer des visiteurs qualifiés sur votre site. Les transformer en leads. Convertir ces leads en client À chaque étape du processus, vos contacts sont un peu plus qualifiés, matures et engagés dans votre tunnel de conversion.
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Marketing Automation

Pourquoi les métiers de commerciaux évoluent dans le secteur digital ?

Sales development representative (SDR), Customer Success Manager (CSM), Business Developer … De nouveaux métiers et acronymes font leur apparition dans les entreprises. Dans cet article, nous vous expliquons pourquoi les métiers des commerciaux ont évolués ces derniers mois et comment cela impact l’organisation des entreprises.
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Inbound marketing

6 conseils pour une stratégie de Content Marketing qui génère des leads B2B

Le Content Marketing va vous aider à attirer les prospects via de la création de contenu en rapport avec l’activité de votre entreprise, vos expertises métiers. Découvrez nos 6 conseils pour une stratégie de contenu qualitative pour générer des opportunités d’affaire prêtes à signer.
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Prospection commerciale

Comment créer un planning éditorial [TEMPLATE GRATUIT]

Outil marketing pour organiser les publications de votre stratégie de contenu sur les différents canaux de communication.
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Prospection commerciale

Le guide complet du Buyer Journey B2B [TEMPLATE GRATUIT]

Outil marketing indispensable à adopter dans l’élaboration de votre stratégie pour mieux comprendre le comportement de vos prospects tout au long du parcours de conversion.
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Prospection commerciale

Le guide complet du Buyer persona B2B [TEMPLATE GRATUIT]

La détermination des buyer persona B2B est une étape primordiale pour bâtir votre stratégie d’entreprise. Téléchargez gratuitement notre template.
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Lead Generation

Prospection commerciale 2021 : les astuces qui ont fait leurs preuves chez nous

La prospection commerciale est primordiale pour le développement de votre entreprise afin d’acquérir de nouveaux prospects et de fidéliser les clients actuels. La situation sanitaire a accéléré la digitalisation des process et fait évoluer les techniques de vente. Poivre&Sell vous partage toutes leurs astuces de prospection commerciale.
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