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Téléprospection

Qualification de fichiers prospects et détection de projets avec prise de RDV grâce à la téléprospection BtoB.

Prendre rendez-vous avec un expert

L’équipe Téléprospection appelle vos prospects en votre nom avec une approche adaptée au secteur d’activité ciblé et à la position de l’interlocuteur dans le processus de décision.

Notre équipe est formée à adresser des contacts de haut niveau et à collecter des informations spécifiques sur leurs besoins. Notre objectif : permettre à vos commerciaux de se focaliser sur des prospects chauds avec des données qualifiées, et leur livrer des affaires prêtes à signer !

POUR QUELS
BESOINS ?

Constituer une base de contacts qualifiée
Collecter des données sur vos leads et segmenter votre base
Prendre des RDV commerciaux qualifiés avec projet MQL ou SQL
Identifier des axes d’amélioration et nouvelles attentes de votre cible
Sonder l’intérêt de votre cible pour votre entreprise et vos services / produits

Notre constat

50%
Des rendez-vous en B to B sont pris par de la prospection sortante.

2X
Plus de leads sont générés par la téléprospection B2B par rapport au B2C (Prospectr marketing).

40%
Des commerciaux avouent ne pas disposer d’informations suffisantes avant de passer un appel (Incenteev)

NOTRE
SOLUTION

Pourquoi choisir la Téléprospection Commerciale Externalisée ?

En tant qu’expert de la téléprospection BtoB 2.0, Poivre&sell s’occupe de l’intégralité de votre campagne de Téléprospection BtoB. De la création du plan d’appel à l’alimentation d’un CRM, Poivre&sell vous restitue non seulement les opportunités d’affaires détectées, mais aussi des données qualifiées sur tous les autres contacts de votre fichier.

Ainsi, vous avez toutes les cartes en main pour travailler vos leads MQL et segmenter votre base.

Pour s’assurer d’avoir l’approche la plus efficace afin de répondre aux objectifs fixés, notre équipe fait des points quotidiens afin de passer les barrages et d’adapter l’argumentation si besoin.

La Téléprospection Commerciale Externalisée :
comment ça fonctionne ?

L’extension de votre force commerciale

La Prospection Téléphonique fait partie des méthodes les plus utilisées en B to B pour la conquête de nouveaux prospects. Les appels sortants ou cold calling représentent encore aujourd’hui 50% des prises de RDV en BtoB. C’est le levier idéal pour détecter rapidement des projets à court terme.

Le Télémarketing Externalisé permet de soulager votre équipe commerciale sur cette partie pour se focaliser sur des affaires chaudes, prêtes à signer. Les campagnes de téléprospection externalisée suivent un script d’appel défini au préalable pour aborder vos buyer personas efficacement, qui reste flexible selon la situation rencontrée. Une mission de prospection téléphonique est souvent complétée par d’autres leviers d’actions tels que la Prospection sur LinkedIn ou l’envoi d’emails afin de maximiser les résultats.

L’assistance à la constitution ou qualification de fichiers de contacts

La Prospection Téléphonique Externalisée est un canal efficace pour constituer une base de données qualifiée, en collectant des informations classiques sur le contact (nom, prénom, email, téléphone, fonction) et la société (nom, SIRET / SIREN, adresse, secteur d’activité, effectif, CA, budget disponible), mais aussi des informations spécifiques pour votre besoin de qualification du compte.

Les Chargés de Mission Téléprospection viennent alors en soutien de vos équipes commerciales & marketing dans la qualification de vos leads et la segmentation de vos prospects, selon leur stade de maturité (MQL, SQL) et selon vos critères propres.

Un Focus sur les opportunités d’affaires à court terme avec la prise de RDV qualifiés

La Téléprospection Commerciale Externalisée est un moyen très apprécié par les entreprises B to B pour booster la prise de RDV qualifiés et ainsi alimenter les commerciaux avec des projets à court terme uniquement.

Les appels ont alors un but identifié : un RDV de présentation, une web démo, une étude comparative, une inscription à un événement, une réponse à une enquête marché… Le télémarketing peut également aller au-delà de la prospection en servant la relation client. Dans ce cas, les appels auront pour but d’augmenter le taux de cross selling et up-selling, ou de sonder la satisfaction de votre clientèle pour maintenir le lien et détecter d’éventuels axes d’améliorations.

Comment le Télémarketing Externalisé et les Enquêtes Téléphoniques vont aider mon développement commercial B2B ?

FIDÉLISER VOTRE CLIENTÈLE

Avoir recours au Télémarketing externalisé, c’est fidéliser votre clientèle et répondre à ses exigences en termes d’enchantement client afin de pas se laisser dépasser par vos concurrents. Commencer par garder ses clients avant d’en chercher d’autres : une des clefs du succès !

MAXIMISER VOS RÉSULTATS

Vous maximisez vos résultats sur un même fichier de contacts. Nul besoin d’acheter une nouvelle base de données, vous capitalisez sur l’existant et signez des affaires plus facilement et plus rapidement.

TRAVAILLER VOTRE NOTORIÉTÉ

En plus de dépenser moins d’énergie et de budget pour gonfler votre CA, vous travaillez votre notoriété en renvoyant l’image positive d’une marque qui se soucie de ses clients, ce à quoi vos prospects sont évidemment sensibles.

ÊTRE COMPÉTITIF

Exploiter le levier du Télémarketing, c’est aussi vous assurer d’être toujours compétitif en termes d’offres commerciales et de service client. Restez à l’écoute de votre marché et votre croissance sera toute tracée !

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