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Le blog Poivre&sell

Catégorie : Lead Generation.

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Lead Generation

Gestion des leads : comment convaincre votre direction de dépenser du budget ?

27 mars 2023

Vous savez que la gestion des leads est un élément clé de la réussite de votre entreprise. Il est essentiel de collecter des informations sur vos prospects et de les transformer en clients rentables. Mais comment pouvez-vous convaincre votre direction d’investir du budget dans le lead management ? Dans cet article de blog, nous allons vous […]

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Lead Generation

L’importance du parcours client B2B pour générer des leads sur votre site

26 janvier 2022

Les habitudes de consommations de décideurs B2B ont évolué : c’est maintenant 85% des décideurs B2B qui effectuent des recherches sur internet en amont de leur décision. Un site vitrine classique ne suffit plus pour vous différencier. L’optimisation du parcours client B2B est primordial.

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Lead Generation

3 étapes pour créer un tunnel de conversion B2B efficace

28 octobre 2021

Un tunnel de vente B2B se compose de trois étapes : Attirer des visiteurs qualifiés sur votre site. Les transformer en leads. Convertir ces leads en client
À chaque étape du processus, vos contacts sont un peu plus qualifiés, matures et engagés dans votre tunnel de conversion.

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Lead Generation

Prospection commerciale 2021 : les astuces qui ont fait leurs preuves chez nous

14 mai 2021

La prospection commerciale est primordiale pour le développement de votre entreprise afin d’acquérir de nouveaux prospects et de fidéliser les clients actuels. La situation sanitaire a accéléré la digitalisation des process et fait évoluer les techniques de vente. Poivre&Sell vous partage toutes leurs astuces de prospection commerciale.

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Lead Generation

Reciblez vos prospects avec les solutions retargeting

1 mars 2021

Utilisez les stratégies de retargeting pour proposer du contenu ciblé à vos prospects. Le remarketing est une technique digitale qui s’utilise dans différents canaux : emails automatisés, campagnes displays sur Google Adwords ou sur les réseaux sociaux. Découvrez comment le retargeting B2B va aider votre développement commercial.

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Lead Generation

Augmentez les conversions de vos campagnes digitales avec les landing pages

26 février 2021

Les pages d’atterrissage spécifiques, ou plus communément appelées Landing Page, représentent un outil indispensable pour générer des leads en B2B. Découvrez les conseils et astuces pour optimiser vos landing pages et générer plus de leads.

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Lead Generation

Génération de lead et Téléprospection B2B : quelle formule choisir ?

22 février 2021

La téléprospection est une technique connue pour générer des leads en B2B. Cependant, quelle formule choisir ? Devez-vous internaliser ? Externaliser en France ? Externaliser à l’étranger ? Peut-être pensez-vous même à acheter des leads ? Nous vous donnons les bons conseils pour vous guider dans votre choix.

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Lead Generation

3 leviers d’acquisition de prospects trop souvent oubliés par les entreprises BtoB

15 janvier 2021

La prospection B2B a largement évolué ses dernières années avec l’explosion du digital. De nouveaux leviers sont donc essentiels à maîtriser afin de réussir à générer des leads en 2021. Social Selling, Retargeting, Marketing Automation, sondages clients… Découvrez les leviers à exploiter.

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Lead Generation

Acquisition de leads en 2020 :
faut-il acheter ou générer ses leads ?

1 décembre 2020

Les plateformes d’achats de leads se multiplient sur le web, poussant les entreprises à acheter des leads. Découvrez également son alternative : la génération de leads. Poivre & Sell vous fait une comparaison des deux méthodes en vous conseillant sur la génération de leads chauds en B2B.

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