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METU SYSTEM

METU SYSTEM rentabilise sa présence sur internet et les salons.

CONTEXTE

Metu System France distribue les produits de Metu System, fabricant Allemand de gaines de ventilation et d’accessoires depuis plus de 50 ans. L’entreprise familiale à envergure internationale s’est toujours imposée comme un fournisseur leader de l’industrie grâce à ses produits fiables et permettant d’optimiser les temps de fabrication et d’intervention. Toujours en quête d’innovation, Metu France a développé et breveté son innovation phare, unique sur le marché : la Trappe de visite coupe-feu.

Visiter le site Internet

CHALLENGE

Afin de rentabiliser sa présence à Batimat (salon international des innovations pour le bâtiment et l’architecture), Metu System France fait appel à Poivre&sell pour développer la notoriété de la Trappe de visite coupe-feu.

NOTRE
SOLUTION

Afin de développer la notoriété de Metu System France, différentes actions ont été mise en place :

Création d’un site web dédié générateur d’opportunités d’affaires
Création d’une plaquette
Conception de 2 vidéos de présentation du produit
Accompagnement d’un nouveau commercial (construction du pitch commercial et arguments de vente).

En fin d’année 2017, Metu System participe au salon Architect@Work à Paris. L’entreprise fait appel à Poivre&sell pour l’accompagner dans l’habillage du stand :

Création d’une vidéo de présentation autour de son innovation phare
Réalisation de plaquettes produit multilingue
Fabrication d’un Roll-Up dédié à l’événement

RÉSULTATS…

40 %croissance du CA en 4 ans

2ateliers stratégie business

1site web dédié au lancement d'une solution innovante

1nouveau pitch commercial cohérent avec leur positionnement

Xavier Servanin répond à nos questions

Poivre&sell

Agence

Globalement, que diriez-vous de votre expérience avec Poivre&sell ?

L’analyse est complète et les solutions trouvées vont au-delà de nos espérances : nous avons aujourd’hui un pitch commercial et des arguments qui engagent nos prospects, un site web dédié à notre meilleur produit, des photos et vidéos réalisées sur-mesure. Le groupe, situé en Allemagne, a salué l’initiative des vidéos qui "avaient du sens pour parler de notre innovation française". Nous apprécions, chez Poivre&sell, l’écoute et l’analyse des problématiques. La proximité et la réactivité étaient deux critères importants. Nous avons trouvé bien plus que cela dans l’accompagnement global marketing et commercial.

Xavier Servanin

Dirigeant - METU SYSTEM